White Paper

Sales in the Digital Age

The hybrid sales model has become well-established in the market in recent years. However, the latest developments such as AI, Metaverse, or far reaching automation opportunities force sales teams to constantly evolve and develop their sales strategy. Due to the large number of emerging and flattening trends, it is challenging to create a good overview, identify the most promising ones, and work on them systematically. 

In this white paper, we address this issue. We present the latest trends in sales and categorize them. Additionally, we have developed an approach that enables sales experts to consistently process these trends using use cases and roll them out within the organization.


Fleisch, K. L. / Dr. Lienhard, S.
Published in: White Paper, 2023


Click here for the White Paper!