Horváth CxO News

CxO Priorities 2025 – Navigating Trade Wars
and Tech Disruptions with “Fundamentals”

Dear readers,

geopolitical tensions and trade conflicts, an increasingly fragmented global economy, technological disruptions, and structural upheavals are presenting top executives with new challenges. In this complex and uncertain situation in the fragmented global environment, one thing is clear: It is the ‘fundamentals’ that matter now. 

This is the essence of our CxO Priorities Study, which surveyed over 1,000 CxOs from international companies in 33 countries and 15 sectors. The results are presented exclusively in this issue. As study director and Horváth partner Ralf Sauter summarizes in the lead article, it is the “fundamentals” that matter now: strategic clarity, operational excellence, focus on the core business, competitive advantages through innovation and resilience in the global footprint and supply chain will determine success in the new world order. 

Additionally, top CxOs report on the priorities they are setting to successfully align their companies for the future: Alexandra Mebus, Managing Director & CHRO of Zeppelin GmbH, Jens Warkentin, CEO of HDI Germany, and Susan-Stefanie Breitkopf, CTO & Member of the Executive Board of Carl Zeiss AG. 

I wish you an insightful read and valuable inspiration for your own agenda. 

Yours, 
Helmut Ahr 
CEO Horváth 

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