White Paper

“Integrating Analytics & AI to create sustainable value“

Transforming the Chemicals and Oil Industry digitally

Let’s be honest, we’ve all heard it – in the hype surrounding digital transformation, Analytics & Artificial Intelligence (AI) have often been declared the sole saviors of business challenges. But what happened to a lot of the fancy “Proof of Concepts (PoC)” and “Digital use cases”? Well, many of them burned a lot of money – and ended up in the drawer after all. Why?

Because they served their own purpose within their little black boxes, instead of being understood as one component in the integrated solution of a pressing business problem. If you want to achieve benefits at scale, exactly here is where you need to revisit your perspective on Analytics & AI.

Abboud, C. / Hartl. P. / Levich, S.
Published in: White Paper, 2020

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