In retrospect, more than a third of CxOs miss speed, agility, flexibility and focus within their digital transformation initiatives. The lack of focus is an indicator that digitalization was conducted in an unbalanced manner (“shotgun approach”). Even after the rapid progression of digital transformation in 2020, the necessary change in mindset was underestimated as success factor.
Looking ahead to future digital transformation initiatives, the focus on digitalizing the value chain is considered as a top trend for the coming year. Besides, a foreseeable shift of transformational attention from data and algorithms to organizational development can be seen as a first step on the way to a sustainable “new normal”.
These are some of the key findings of our CxO Priorities Study 2021, for which we conducted personal interviews with 250 executive board members of companies from 26 different countries. Our study report provides you with further exciting insights about their strategic priorities, economic developments, and industry-specific trends. You can download it here.
