Currently the primary carrier of individual mobility, the car will have to redefine its place in the networked mobility world of the future.
The main influences on the automobile market of the future are far-reaching technological changes (e.g. reduction in CO2 emissions, alternative drive technologies, car-to-X communication, autonomous driving), the shifting balance of power within the automobile industry (e.g. new competitors entering the market from other sectors, the growing importance of individual, strategic suppliers), and changes due to globalization (e.g. reduction in the importance of the European markets).
What is also changing is the general attitude of customers towards the car. Younger generations rate using a vehicle above owning one, which means we are seeing growth in alternative mobility services such as carsharing. This trend is also being driven by urbanization and the growing environmental awareness of customer. Further customer-driven changes in the automobile industry are the increasing demands for individualization and networking the vehicles; these are replacing the classical USP of automotive manufacturers. These developments require greater levels of cooperation between automobile companies and partners from other technology sectors.
These mega trends will result in a reorganization and realignment of the market for mobility. Automobile manufacturers, suppliers and retailers all face challenges, some the same, some different. However, all players in this market must find convincing and conclusive answers to the main questions affecting tomorrow’s success.
Recent developments in the automobile industry have made one thing very clear: The necessity for active corporate performance management is growing continuously as a result of the increasing volatility of the markets. Only those who grasp the concept that performance management is not merely a tedious task necessary to appease financial regulators but a holistic task which spans all functions and departments will be able to manage strategy and operations properly and react to the challenges convincingly.
We help our clients in elaborating specific business models, strategies and innovation approaches, in increasing operative efficiency in direct and indirect functions and departments, and in designing transparent and efficient performance management systems.