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Strategy & Innovation

Everyone who wants to be successful in business needs ideas – not only sometimes but all the time. And they must be able to turn those ideas systematically and efficiently into products, services and processes which the market wants.

The demands laid upon the performance management of innovation are great – in research and development, in classical ideas management, and especially in cross-functional innovation management.

We at Horváth & Partners possess comprehensive skills in fostering innovation in companies. As early as the beginning of the 1990s we were a driving force in the introduction of the concept of target costing in the German-speaking world. We have developed a holistic approach to innovation performance management: “The Steering Wheel of Innovation”. Our “7C Principle” provides a proven approach to designing business model innovations.

We combine these approaches into tailored consulting products, enabling us to provide support for the three – from the standpoint of innovation – typical corporate challenges:

InnoFacts – Creating transparency concerning the need for innovation and innovation strategy
Together, we identify the facts which help us understand future markets, bring transparency to the need for innovation and your work in innovation, and develop a suitable innovation and technology strategy. Our innovation performance management systems provide answers to your CEO’s question, “How innovative must we actually be?”

InnoPerformance – Increasing the power to innovate
We will support your innovation ecosystem end-2-end, from the front end if idea generation, through the back end of market launch, to realizing the business plan. A suitable innovation organization, clear responsibilities and the smooth interaction between product management and the processes of technology and innovation management are important levers for success.

InnoResults –
Successfully launching radical innovations
In the end, it is results which count: A full innovation pipeline, a successful launch, the implementation of whole business models, or the elaboration of the right pricing strategy – our proven innovation go-to-market approach will be right by your side from implementation to market success.

Whether you want to master individual challenges or lift your company’s power to innovate to the next level: With Horváth & Partners you have an experienced partner at your side.