Global AI-based Pricing Survey 2022

In times of high market dynamics, corona-related uncertainty, and fluctuations in demand, as well as high competitive pressure and increasing customer requirements, companies are looking for ways to ensure profitability and growth. In this context, professional Pricing management has always played a decisive role and has increasingly emerged as a top priority for top management in recent years. Many companies have built up Pricing organizations and attach a corresponding importance to Pricing in achieving their profitability targets.

At the same time, many companies have already exploited the potential of classic Pricing levers and are now more and more looking for ways to leverage their competencies and resources, such as available internal and external mass data, to optimize Pricing. The use of artificial intelligence (AI) plays a central role in leveraging existing data, also in similar areas of Marketing and Sales. This applies not only to B2C companies, which have always played a pioneering role, but also increasingly in the B2B context. The question is to what extent AI-based Pricing has not only made it onto the agenda of those responsible for Pricing, but is already applied in practice. Our “AI-based Pricing Study 2022” aims to contribute to understanding that AI-based Pricing today is not just a trend or a buzzword, but generates measurable added value and is being successfully implemented.

Click here for the study!