Essentials of Strategic Management

Effective Formulation and Execution of Strategy

The practical textbook covers all phases of the Strategy Process. In addition to Strategic Analysis and Strategy Development the real challenges of Strategic Management, namely Operationalization and Implementation at the various Business Levels, are highlighted in particular detail.

Also in focus: current topics such as Business Modeling and Strategy Alignment. Ideal for English-speaking events at universities in Germany, Austria and Switzerland. Modern, compact, pragmatic, practical!

  • Many practical examples of German, Swiss, Austrian and international companies
  • With extensive exercises and practical case studies for students
  • With teaching aids for teachers

1. Edition, 2016
Author(s): Wunder, T.
Publisher: Schäffer Poeschel
ISBN: 978-3-7910-3285-6

Price: EUR 39,95

Oder Book