Round Table

Innovative Monetization & TopLine Excellence Round Table

The strongest and quickest profitability lever is pricing. Particularly in the current environment of economic uncertainty caused by the current Corona crisis, accelerating digitalization and growing pressure on margins, new price models and innovative monetization approaches represent the most effective way to increase profitability while at the same time counteracting price erosions.


Title Place Date


1. Welcome and Introduction
2. Profit Improvement through Pricing Excellence: Digital and Psychological Pricing
3. Networking break
4. Artificial Intelligence-based Pricing: How it works and what it brings
5. Q&A Session
6. Lunch, Discussion & Networking


During the event a number of seasoned experts will provide answers to the following questions:

1. What are the right pricing strategies in crisis situations?
2. What are innovative digital revenue models?
3. How do best-in-class companies price?
4. What can we learn from leaders on value pricing?
5. How to use artificial intelligence in B2C and B2B?


Thorsten Lips

Head of the Competence Center Sales, Marketing and Pricing

Thorsten Lips is responsible for the Sales, Marketing & Pricing practice at Horváth & Partners across all countries and industries.

In his more than 20 years in consulting, Thorsten has advised numerous global companies particularly in B2B as well as B2C industries. His focus topics besides Pricing and AI-Pricing are Sales, Service and Marketing Excellence and Transformation. 

Thorsten studied industrial engineering at the Technical University of Ilmenau and the Technical University of Darmstadt.

Dr. Danilo Zatta

Head of Pricing & Revenue Models at Horváth & Partners

Dr. Danilo Zatta is a leading expert in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing.

Danilo has conducted hundreds of global projects for large corporations as well as for medium-sized companies and PEs in numerous sectors.
He has published over 20 books on topics including corporate strategies and pricing. His articles are regularly published in sources such as the Harvard Business Review and The Journal of Revenue and Pricing Management. He is a regular speaker and chairman at events, forums and leading business schools.

Danilo studied Economics Italy and Ireland. He holds a Master of Business Administration (MBA) from INSEAD and received his doctoral degree (Ph.D.) in revenue management and pricing at the Technical University of Munich, Germany.