Strategic Positioning

Persistent weak earnings, aggressive competitors and imprecise business models are bringing many companies to the complex task of setting the right strategic course. It's all about clearly defining the market position, building a competitive advantage and achieving sustainable economic growth. Experience has shown us that traditional strategic approaches often fall short because they are based on subjective assessments and pure industry comparisons – and as such mask out new market participants, disruptive developments and the opportunities offered by data-based analytics. Working together with you, we can address these strategic blind spots by means of our structured and data-driven approach to value-driven strategic positioning. We will develop a future-proof business model to foster profitable growth for your company.

Our solution approach

Strategic dimensions

A data-based and economically driven approach

We will support you in using the data to refine your company’s strategic position and develop it profitably. Our team comes with industry expertise, methodological precision and economic focus included. We consider six dimensions during our advisory work with you:

Empirically founded situation analysis: We analyze your strategic starting position on the basis of key financial figures from the 5,000 highest-revenue companies worldwide – across all industries.
Value-oriented strategy development: We develop or refine your strategy, with a clear focus on sustainable competitiveness, earning power and shareholder value.
Cross-industry perspectives and benchmarks: We use success factors and innovation templates from other industries – beyond traditional peer-group comparisons.
Holistic implementation approach: Business model, operating model and organizational logic are integrated into the strategy – for results you can put into practice.
Active buy-in from the organization: We work closely with your managers and key personnel, to enable high acceptance, speed and ownership.
State-of-the-art methods and tools: We use innovative data-driven approaches and tools for analysis, prioritizing and evaluation of strategic options.

Quantitative validation

We empower you to make informed decisions

In our work on strategy projects we are seeing the same thing again and again: Companies make strategic assumptions which are qualitatively plausible, but cannot be relied on without quantitative validation of performance. But if statements like “We have a strong brand,” or “Our transformation program improves performance,” are to drive informed decisions, they need to be empirically proven. Strategy papers should also be understood and accepted by employees and, above all, be feasible to implement. Which is where we come in: We develop strategies together with your managers; moderate, question and promote willingness to change in a specific way. After all to achieve successful performance, strategic positioning should always take into account the business and operating model as well as financing logic – as well as the market picture.

Strategic Positioning