CEIBS Insights’ 6th Europe Forum 2020: Strategy for the Automotive Industry 2035

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CEIBS is the short name for China Europe International Business School. At the CEIBS Insights’ 6th Europe Forum 2020, experts, scholars, and entrepreneurs from China and Europe discussed the roadmap and opportunities for cooperation, especially in the automotive industry. A storm of change is brewing in the auto industry worldwide, partly in response to the shock of the pandemic and partly due to the industry’s transition from internal combustion engine vehicles to smart electric vehicles. In a keynote, Dr. Dietmar Voggenreiter, former board member of AUDI for sales and marketing and now senior advisor at management consultants Horváth & Partners, highlights three drivers that shape “The Future of the Global Mobility Industry”.