Point of View

“Segment of One”

From Mediocrity to Exclusivity – What Segment of One means for Sales

The principle of customer centricity has evolved to the glowing mantra of every sales organization and promises to build sustainable and profitable long-term relationships with customers by putting their demands strategically at the center of an organization. One of the most effective vehicles to enhance the customer experience (CX) is the concept of personalization which could be described as “the act of tailoring an experience or communication based on information a company has learned about the recipient.”[1]

[1] Personalization Defined (Salesforce, 2021)

Fleisch, K.
Erschienen in: Point of View, 2021

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