“Optimizing Patient-Centricity” - An Actionable Guide
As patients and customers shift from being recipients to participants, the industry needs to align strategies to pull them into the focus of their future business and operating models. Engaging with patients/ customers and catering to their needs is no longer a “nice to have”, but a key differentiator and a benchmark for future success. Nevertheless, companies are struggling in the way how to effectively implement patient and customer centricity for various reasons.
Most pharmaceutical companies define their vision and mission in terms of improving people’s lives. However, historically, product development has taken precedence over other defined targets.
Now, the healthcare sector is rapidly changing. Patients are becoming increasingly engaged in their own healthcare decision-making driven by digitalization; personalized and ambulatory medicine bringing in new healthcare stakeholders; and regulators are encouraging patient involvement in clinical protocols. Considering these trends, healthcare companies must evolve their strategies. As patients move from recipients to participants, the industry needs to align strategies to pull them into focus in future business models. Patients now seek solutions beyond the pill; solutions that help them focus on quality, convenience and cost. Engaging with patients and listening to the voice of the patient is no longer a “nice to have”, but a key differentiator and benchmark for future success.
Freese, O. / Fuchs, A. / Experten der “Cordence Worldwide” Allianz
Erschienen in: White Paper, 2019