Point of View

“Failing to plan is planning to fail”

What Integrated Business Planning means for the organization

In VUCA* times, accurately planning supply and demand becomes increasingly difficult due to unpredictable exogenous shocks (COVID-19, Suez Canal crisis, chip shortage, oil/gas price shock). In this context, reliable forecasting is core for decision-makers to steer organizations. With external shocks having an impact on the strategic, tactical, and operative level, current planning and forecasting approaches in many (manufacturing) companies are reaching their limits.


*VUCA = Volatility, uncertainty, complexity and ambiguity


Kiy, K.
Erschienen in: Point of View, 2021

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