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Performance Management in Retail and the Consumer Goods Industry

Best Practices and Case Studies

This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

1. Auflage: 2019
Autor(en): Buttkus, M. / Eberenz, R.
Verlag: Springer
ISBN: 978-3-030-12730-5

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