Honest and reliable communication is key to guiding your employees through the crisis, addressing core crisis messages to relevant stakeholder groups, and helping to build trust-based relationships. This means setting up a crisis communication framework with a clear communication strategy, primarily focused on creating a reliable source of truth for employees and a platform for honest exchange.
The following measures should be implemented to ensure effective communication:
In order to stabilize the business in the mid-term, leaders need to send simple key messages, define a reliable communication process, provide continuous updates, and collect feedback from employees. Key stakeholder engagement is crucial and needs to be ensured through adequate measures.
The following key elements are essential for communication during the crisis: