Through AI-powered process orchestration, Camunda and Horváth empower companies to achieve a holistic transformation
Initial joint client projects, including in banking and insurance, are already in preparation
Management consultancy Horváth and software provider Camunda are joining forces to provide holistic support to companies across Europe as they scale up AI-powered process automation. Together, they combine strategic transformation expertise with technological implementation, thereby laying the groundwork for successfully managing automation initiatives from conception through to productive operation. This addresses key challenges faced by many companies, including siloed digitalization approaches and the lack of end-to-end process alignment, both of which continue to hinder effective and scalable automation.
While Horváth brings deep industry expertise and long-standing experience from a wide range of transformation projects, Camunda provides the platform that serves as the technological backbone for transparent and scalable end-to-end processes. Many organizations are currently making significant investments in AI but struggle to achieve tangible operational impact because processes are not designed or managed holistically. This is precisely where the partnership comes in, with an approach that consistently aligns strategy, processes, and technology, thereby laying the groundwork for successful scaling.
“Many companies find it difficult to move from isolated pilot applications to scaled, orchestrated AI integration within their core processes,” says Helmut Ahr, CEO of Horváth AG. “The root cause is rarely the technology itself, but rather a lack of end-to-end process visibility and insufficient, inconsistent organizational embedding. The Camunda platform provides an ideal foundation for systematically integrating and effectively scaling AI. At Horváth, we contribute the performance management and transformation expertise required for implementation, along with proven delivery strength for measurable results.”
At the heart of the joint offering is intelligent process automation. Workflows are analyzed, functionally modeled, and implemented using the technological platform. AI‑supported decision logic is selectively integrated, processes are embedded within existing system landscapes, and their impact is managed using clearly defined KPIs. The objective is not simply to implement AI automation, but to establish it as a controllable and scalable capability across the organization.
From Camunda's perspective as well, the partnership marks an important next step: “Process orchestration delivers its full value only when workflows are designed end-to-end from the outset and strategically set up,” says Jakob Freund, CEO of Camunda. “This is exactly where Horváth complements our technological strengths. By combining strategic perspective, transformation expertise, and technical implementation, we ensure that processes are not only modeled, but also effectively managed and sustainably embedded within organizations.”
The timing of the partnership is intentional. According to the Horváth CIO Study, 43 percent of IT decision-makers cite process automation as the most important lever for cost optimization. At the same time, automation is increasingly seen across industries as a key response to labor shortages, for example, in the financial sector, where 70 percent of institutions are prioritizing automation initiatives. As investments continue to rise, so does the pressure to deliver measurable results and translate initiatives into operational impact. Against this backdrop, Horváth is further expanding its holistic transformation support to guide companies seamlessly from target definition through to execution.
The partnership with Camunda is a central pillar of this strategy and a decisive step toward making AI-driven automation scalable, effective, and sustainable in practice. Initial joint client projects, including in the banking and insurance sectors, are already in preparation.
About Horváth
Horváth is an international, independent management consultancy with 1,400 employees at locations in Europe, the USA and other global markets. As a top consultancy for transformation, performance management and digitalization, we lead companies and public organizations to sustainable success and long-term value creation. Horváth represents profound, innovative approaches and solutions – based on our roots and values, shaped by our founder Professor Péter Horváth. Our clients, from executive to specialist level, appreciate our focus on efficiency and effectiveness as well as our trustful cooperation. Horváth has received countless awards for its outstanding project results and high-level customer satisfaction.
About Camunda Services GmbH
Camunda is a global leader in software for orchestrating and automating complex business processes. The Camunda platform enables organizations to design transparent end-to-end processes, automate them efficiently, and integrate AI agents as controllable process steps into existing process landscapes. More than 700 enterprise customers worldwide already rely on Camunda.
The internationally active software company is headquartered in Berlin, with additional locations across North America, Europe, and the Asia-Pacific region.
