How does digital transformation succeed within one of the world’s largest container shipping companies? In this joint interview, Donya-Florence Amer, CIO & CHRO at Hapag-Lloyd, and Florian Heinemann, Managing Director Data Insights & AI, explain why technology and people are inextricably linked, why AI only works when the foundations are right, and how data-driven innovation is redefining quality in global shipping. They reveal where true value creation happens – and why integrating it into core operations is now the decisive factor for digital success.
Ms. Amer, what role does digitalization play in your responsibilities as CIO and CHRO at Hapag-Lloyd? Where do these functions overlap? :
AMER Combining CIO and CHRO duties in an executive role is unusual but intentional. It stems from a fundamental insight: you cannot transform technology and people separately. Systems only have an impact when they empower people, are practical, and solve real problems. This also means convincing those who insist that everything has worked perfectly fine without a new system or AI solution. As CIO, I am responsible for our technology strategy, digital infrastructure, and the further development of core systems. With our Freight Information System (FIS3), we are currently modernizing the technological heart of our global business. At the same time, we are investing in building data and AI capabilities.
As CHRO, my focus is on the development of our more than 17,000 employees worldwide – from training and leadership to new ways of working. Here, too, digitalization is not an add-on but a prerequisite. Every digital transformation is ultimately a transformation of work. When we introduce new technologies, it is always about people, their skills, and change. Conversely, modern HR depends on digital tools and data to make informed decisions and scale learning. This dual role forces me to think both perspectives together. In the end, people are always at the center and as leaders, it is our responsibility to advocate for this shared journey.
Which digitalization topics are you currently focusing on? :
AMER Our digitalization priorities derive directly from our Strategy 2030. Digitalization is not an end in itself but a key lever in achieving our goal of becoming “The Undisputed Number One for Quality.” We focus on digital and AI-driven solutions that make a measurable contribution to operational quality, the efficiency of our processes, and/or a better customer experience. What matters is not the number of initiatives but their scalability and effectiveness. Whatever works is systematically integrated into core operations.
Our key to success? The digital literacy of our employees. Technologies only unlock their full potential when they are understood, embraced, and actively used in everyday work.
Read more
Subscribe to Horváth CxO News!