
Best in Class Enterprise Steering
We power decision intelligence.

We power decision intelligence.
Do you have hundreds of KPIs, powerful analytics, and sophisticated dashboards, yet still struggle to identify the actions that would create the greatest impact on enterprise performance? Do individual business units achieve their targets while overall value creation falls short of expectations?
You are not alone. The average organization operates with more than 340 KPIs. What many companies lack is a consistent decision logic that turns data into action. Without clear decision rules, organizations miss opportunities to act early, align priorities, and optimize decisions across functions and management levels.
That is why 68% of senior executives consider decision-making in their organizations too slow. In many cases, KPIs remain trapped in reports and meeting agendas, describing what has happened rather than recommending what should happen next. The result is delayed action, missed value, and slower performance improvement.
Modern enterprise steering creates a common decision logic for the entire organization. Our system converts strategic objectives into clear, actionable management recommendations that can be applied consistently across functions. This enables the executive team to make faster, better-informed decisions and translate strategy into measurable performance.
AI is built into the core of Horváth's Best-in-Class Steering. It identifies emerging signals, converts them into forward-looking scenarios, assesses their impact on business value, and recommends the next best actions. When decision parameters are clear, the system can respond automatically within predefined guardrails. Leadership retains ownership of objectives, priorities, and accountability. The result is Decision Intelligence: faster decisions, greater consistency, and full managerial control.
Our Innovative Model Is Built on Five Core Principles
Sales maximizes revenue. Procurement minimizes costs. Operations drives utilization. While each function may achieve its objectives, the overall business does not necessarily create maximum value. Our integrated steering model applies a common value-driver logic across the enterprise, making trade-offs transparent and aligning decisions around shared business outcomes rather than functional targets.
Example outcome: A pricing initiative is assessed based on its impact on margin, availability, and capital efficiency, not revenue alone.
Does your performance management system provide a comprehensive view of the business through KPIs and dashboards? That may help explain where performance stands today, but it does little to improve future decisions. Horváth's Best-in-Class Enterprise Steering makes the impact of actions and decisions transparent. By linking decisions, actions, and outcomes through a common value logic, it enables leaders to assess not only what happened, but why it happened and what value was created. Only then can you distinguish between a good decision and a favorable outcome.
Example outcome: Success is no longer measured by whether the budget was met, but by understanding which investment generated which margin contribution and whether a better alternative existed.
Many organizations translate strategic objectives into KPIs and budgets, but the connection between targets and day-to-day decisions is often lost. The gap typically emerges between strategic intent and operational execution, where goals are measured but not translated into clear decision rules. As a result, many management decisions are made without a consistent value logic. An effective steering model applies the same decision framework from the boardroom to the frontline, ensuring alignment across all levels of the organization.
Example outcome: Workforce scheduling follows the same margin-and-service logic that guides executive decisions on capacity investments.
Many performance management systems are built around reporting processes, making them neither dynamic nor truly decision-oriented. The focus is often on who reports what to whom, rather than on which decisions create value. Decision-centric governance replaces this hierarchical and time-lagged approach with a clear framework for decision rights, priorities, escalation paths, and management forums. The key question is not how information flows through the organization, but which decisions matter most and how they can be made effectively.
Example outcome: Management agendas are driven by decision requirements rather than reporting structures.
In most organizations, management decisions are still triggered by the calendar: monthly close cycles, quarterly business reviews, and annual budgeting rounds. In a dynamic steering environment, decisions are triggered by business signals instead. Deviations, thresholds, and external events are continuously monitored and translated into actionable insights and recommendations. The ability to move rapidly from signal to action becomes a critical competitive advantage. That is why Signal-to-Impact emerges as a key performance metric for modern enterprise steering.
Example outcome: A supplier disruption is identified and addressed as it occurs, rather than being reported weeks later in the next quarterly review.
Shorter planning cycle after implementing driver-based rolling forecasts
Higher forecast accuracy sustained over four quarters
From market signal to approved action, down from six weeks
Effective enterprise steering requires more than KPIs, data, and dashboards. It takes the right decision logic to help executive teams make the right trade-offs and drive value across the organization.
Johannes Isensee | Partner CFO Strategy & Performance Management, Reporting & Consolidation
