BMW is scaling artificial intelligence consistently along the entire value chain - from vehicle development to production and sales. Oliver Zipse, CEO and Chairman of the Board of Management of BMW AG, explains how data intelligence, software expertise and technological innovation are fundamentally changing corporate management, what role AI plays as a strategic performance lever and how BMW is simultaneously mastering the balance between global management and local market dynamics.
AI can increase efficiency in almost every area of a company. How far along are you at BMW in implementing AI in various areas? :
ZIPSE We are taking a holistic approach, scaling artificial intelligence along the entire value chain - from development to production and sales. We already have hundreds of AI use cases in series production today, and our goal is to support every one of our processes with AI in the foreseeable future. We see great potential in using AI to further increase our innovative capacity, productivity, and efficiency.
Which skills are decisive for success today, and to what extent: engineering, software, brand or data intelligence? :
ZIPSE All of them are crucial, but none of them alone will be enough to ensure sustainable success in the future. The key is to combine them in the best possible way. The outcome is much more than the sum of its parts. This is true for both vehicle development and successful corporate management. In recent years, we have seen the greatest increase in the importance of software and data. Particularly in software area we invested at an early stage and started our own software development over 20 years ago. Today, we employ more than 10,000 people in-house in software and IT. In addition, there are around 5,000 employees in our global IT hubs who are also involved in vehicle software development.
Read more
Subscribe to Horváth CxO News!