

Markets are becoming more volatile, customer expectations are increasing and commercial complexity continues to grow. At the same time, AI is creating entirely new possibilities to improve sales effectiveness, accelerate decision making and unlock growth opportunities.
In this webinar, Horváth shares how leading industrial companies are evolving from traditional sales approaches and isolated automation initiatives towards AI-enabled Commercial Intelligence.
Using practical examples across the entire commercial lifecycle, we demonstrate how AI can support market prioritization, customer engagement, opportunity management, pricing, deal management and customer growth.
Participants will learn how Commercial Intelligence helps organizations scale sales excellence, improve commercial decisions and create sustainable competitive advantage in the age of AI.
We are looking forward to your participation!
Registration
Registration
| Title | Place | Date |
|---|---|---|
| How Commercial Intelligence Drives Growth, Productivity and Better Commercial Decisions | Online | 11/12/2026 |
The event will take place on November 12th from 08:00 AM to 08:45 AM online and is free of charge.
Agenda
Agenda
- Understand how AI is transforming Sales Excellence
- Learn what Commercial Intelligence means in practice
- See concrete use cases across the commercial lifecycle
- Discover how AI supports better commercial decisions
- Understand key success factors for implementation and adoption
- Learn how leading industrial companies are building AI-enabled commercial organizations
Event details
- -
- online
- free
Speaker
Speaker

Lars Mölleken
Expert Commercial Excellence
Horváth

Dr. Felix Friederich
Expert Commercial Excellence
Horváth
Your Contact
Yasmin Arndt
