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: Performance Intelligence – The Future of AI-based Business Management

We surveyed over 1,000 board members and executives from large, international companies across various industries about their use of AI. 

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1. Which strategic management topics need to be prioritized to ensure steady mid- and long-term growth?

Improvement of Cost & Profit Structures 

60 % Very important 30 % Important 

Digital Transformation incl. AI 

55 % Very important 35 % Important 

Cyber Security 

45 % Very important 35 % Important 

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2. How has the budget allocated for AI implementation changed compared to last year?

+21%

Manufacturing industries

+9%

Service industries

Industrial companies are focusing specifically on the use of AI for further automation. With a budget increase of over 20%, these companies want to catch up with the service industry, which has already been working intensively on this topic

In mechanical engineering, for example, 90 percent of company managers say they will implement AI company-wide in the coming months and have even increased their budget by an average of 36% for this purpose.

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3. To what extent are AI-based applications already in use in the following areas of your company?

Operational Processes

86 % already (partly) implemented or in concept 14 % not yet started

Administrative Processes

85 % already (partly) implemented or in concept 15 % not yet started

Customer Communication & Services

81 % already (partly) implemented or in concept 19 % not yet started

Products and Service Offering

75 % already (partly) implemented or in concept 25 % not yet started

Performance Management and Managerial Decision-making

60 % already (partly) implemented or in concept 40 % not yet started

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4. What is the current status of AI usage in performance management and corporate man-agement at your company?

40 % 36 % 19 % 6 %
not started
in preparation / conception
structured approach ready or already in implementation
implemented / fully integrated

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5. If you are using AI solutions, what increase in work productivity do you expect on average across all areas of your company within the next three years?

13 %

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6. And what increase in labor productivity do you expect specifically through AI solutions in the following areas until 2028?

16 % 15 % 14 % 13 %
IT & Digitization
Operations
Sales & Marketing
Finance & Controlling