- Leading strategy consultants Dr. Oliver Greiner and Dr. Nikolai Brosch reveal how companies can outperform competitors – even in turbulent times – by crafting impactful strategies for long-term success.
- A source of inspiration, motivation, and practical guidance: compact insights into proven and innovative methods, enriched with case studies, checklists, and actionable tips.
How can companies develop and activate strategies that help them thrive amid geopolitical tensions, technological disruption, and economic uncertainty? This is the central question addressed by a new benchmark publication in the field of strategic management: “Strategy DECODED: How Companies Rekindle Their Passion for the Future.” Strategy experts Dr. Oliver Greiner and Dr. Nikolai Brosch from management consultancy Horváth offer a hands-on, engaging guide to building effective strategies that provide clarity, impact, and renewed enthusiasm for the future – even in highly dynamic environments.
This book equips executives and strategy leaders with the tools to help their organizations become distinctly better than the competition, even in challenging times. It emphasizes systematic, participative, and bold strategy work as a foundation for long-term resilience – from vision and business model to execution. The authors tackle key questions: What defines a successful strategy? Why do many companies lose their appetite for long-term planning – and how can it be reignited?
The book is structured into three core sections:
- Building a deeper understanding of strategy and developing a holistic perspective,
- Designing impactful strategies – from analysis and vision to business model,
- Executing strategies effectively to generate real market impact.
A Knowledge Resource, Source of Inspiration, and Practical Workbook
Strategy DECODED blends time-tested tools with fresh ideas, such as clearly distinguishing what makes a company different – for example, strategic decisions around the business model – and what makes it better, namely clear strategic goals and actionable initiatives. It also explores how a strong, purpose-driven vision can foster motivation, meaning, and alignment across the organization.
The approaches presented are not only used in the authors’ consulting practice but are also continuously refined in collaboration with top executives from the Horváth Strategy Network – the largest network of strategy leaders in the DACH region. Numerous real-world examples, checklists, and implementation prompts encourage readers to actively shape their company’s future.
The 413-page volume is now available from Murmann Publishers – a must-read for executives and strategy professionals seeking to systematically evolve their organizations and position them for long-term success.
Book Details
Strategy DECODED: How Companies Rekindle Their Passion for the Future
By Dr. Oliver Greiner and Dr. Nikolai Brosch
Murmann Publishers, August 19, 2025
413 pages, Hardcover
ISBN: 978-3-86774-823-0
About the Authors
Dr. Oliver Greiner is Partner for Strategy & Transformation at Horváth and is recognized as one of the leading strategy consultants in the German-speaking world. He has received multiple “Best of Consulting” awards from WirtschaftsWoche.
Dr. Nikolai Brosch is Principal for Strategy & Transformation at Horváth and leads the Horváth Strategy Network, the largest network of strategy leaders in the DACH region. He is a thought leader in purpose-driven vision development and has advanced the concept both academically and in practice.
