How do customers around the world view Chinese OEMs, electric mobility, and autonomous vehi-cles? The Winter Edition 2026 of the Horváth Customers & Markets Study provides in-depth an-swers to these key questions shaping the automotive industry.
Based on insights from more than 4,500 customers across Europe, the United States, China, India, and Brazil, the study highlights how expectations, purchase intentions, and acceptance of new mobility concepts are evolving. It focuses on four core topics: Chinese OEMs, Battery Electric Vehicles (BEVs), Sales & Aftersales, and the Future of Mobility. The findings reveal where markets are diverging, how customer attitudes are shifting, and which factors are driving purchase decisions today and in the years ahead.
Download the study to gain exclusive insights into global customer perspectives and the market trends that matter most.
