• New locations strengthen access to one of the world's most important innovation, technology, and growth markets and address growing consulting demand from European companies, for whom China is both a key sales market and an increasingly important competitor

• Local presence also creates a strong foundation for supporting Chinese companies in their internationalization efforts and expansion into European and other global markets

• Whether autonomous mobility, industrial AI, robotics, or dark factories, China is setting global benchmarks in key future technologies

   

Horváth is expanding its presence in China in response to its growing client portfolio in the region and will now be represented through offices in Beijing, Shanghai, and Shenzhen. With this expansion, the international management consultancy strengthens its proximity to one of the world's most important innovation and growth markets while supporting European companies in expanding and further developing their China activities. At the same time, the local presence enables Horváth to better support Chinese companies in their internationalization efforts and expansion into European and other global markets. The three locations create additional access to the country's political, economic, and technological ecosystems. For its European clients, Horváth further enhances access to developments that are currently shaping competitive dynamics worldwide. These include advances in industrial AI and robotics, highly automated production environments ("dark factories"), and autonomous driving. Horváth helps companies assess the implications of these developments for their own businesses at an early stage and seize the opportunities they create.

By expanding its presence in China, Horváth is responding to growing consulting demand and the country's increasing importance to the global economy, while enabling relevant insights and developments to be incorporated into international project work even more quickly. At the same time, the consultancy strengthens its role as a bridge between Europe and China and fosters the exchange of knowledge, experience, and perspectives between the two economic regions.

"Anyone seeking to understand the future of global markets must understand China. The country is no longer just a major growth market; it has become one of the world's most important pacesetters for innovation, speed, and transformation," says Helmut Ahr, CEO of Horváth. "In many respects, China is the 'Gym for the World.' Companies learn there how to thrive in highly dynamic environments, bring innovations to market at remarkable speed, and consistently scale new business models. With our expanded presence, we are investing where proximity to clients, markets, and future-defining developments matters most. At the same time, we are deliberately strengthening our already global footprint."

Three Locations with Complementary Strengths

"China represents both a major growth opportunity and an increasingly powerful competitive force for many companies. As a result, demand for profound advisory support to navigate this dynamic is rising. In recent years, we have successfully completed numerous projects in China and built a strong client portfolio, particularly in the automotive and technology sectors. By establishing offices in Beijing, Shanghai, and Shenzhen, we are significantly expanding our presence in the country’s most strategically relevant business hubs," says Georg Mrusek, Head of the China Desk at Horváth. The three locations, Beijing, Shanghai, and Shenzhen, provide distinct perspectives on China's political, economic, and technological developments. "Beijing offers access to key decision-making and regulatory institutions, as well as the headquarters of many leading Chinese companies. Shanghai connects international markets, businesses, and commercial development. Shenzhen stands for innovation, technology, and new business models," explains Horváth Partner Georg Mrusek.

Photos available for editorial use free of charge (Source: Horváth):

China Office Opening, Helmut Ahr & Georg Mrusek:
horvath-partners.com/Horvath_China_Ahr_Mrusek

Helmut Ahr:
horvath-partners.com/Ahr_Helmut

Georg Mrusek:
horvath-partners.com/Mrusek_Georg