Video

The 7C Principle from Horváth & Partners

Business models are at the heart of a good strategy. With the "7C Principle" we have developed one of the most practice-oriented framework for your business model work. Using this framework empowers you to systematically analyze and further develop your business model. The seven dimensions describe all necessary elements of a business model. With our 7C principle you can also face the challenges of digitization and set up your individual digital agenda.

The core of the 7C principle is the strategic core. It includes all the basic decisions of a company like the definition of the product portfolio, the selection of target customers as well as the core markets. All other elements "circle" around the strategic core and need to be defined in their reciprocal relationship.