Purpose

Today, companies are being confronted with new demands from their various stakeholders. Employees are looking for meaningful work, while investors are demanding long-term value generation. At the same time, customers and society expect a contribution to solving the diverse global challenges of our world. In this complex environment, the mission of a business can no longer consist solely in maximizing shareholder value or customer value. Companies are also required to be guided by a purpose, based on ‘Earth Value’. Global studies show that purpose-driven organizations achieve clear and sustainable advantages, and outperform their competitors over the long term. Our experts will support you in developing and activating an inspiring and authentic purpose, and anchoring it holistically in your company. By anchoring activities in strategies, business models, innovation pipelines, structures, etc., you can lay the foundations for successfully steering your company through the upheavals of the 21st century.

Leaders on Purpose was founded as a community of managers, practitioners and experts from Harvard University, Unilever, the World Bank and the London School of Economics. The organization’s objective is to support companies in transitioning to a sustainable economy and at the same time putting purpose at the heart of their corporate strategy – for the benefit of the company, its employees, the planet and society.