How established companies can successfully learn from start-ups
In the early phases from idea initiation to business model development, start-ups are very quick and agile. Establishing customer and user empathy is an important success factor in this process. Early testing, dealing with failed ideas, and continually assessing the knowledge gained are among the most important success factors. This thinking culture and approach is promoted by Agile methods and strategies. As an employee of an established company, in this seminar you will become familiar with the mindset and procedural methods of start-ups, in order to also adjust your own company to volatile markets and the complex environment in a more agile and flexible manner, as well as at greater speed. Engaging with customer-centered business models and digital effects in the value chain is also increasingly key. In addition, you will gain specific recommendations with respect to the balance between a traditional approach and Agile methodology.
- Commonalities and differences between start-ups and established
- Disruption scouting
- Strategic management in start-ups
- Agile idea generation and validation using design thinking
- Agile product development with Scrum
- Lean start-up methodology and business model development