TO THE PROTOTYPE
The innovation process relies on effectively developing ideas into proposals that are successful on the market. The challenge is to select the right ideas from among the many that have been gathered, and quickly develop them so they can be tested at an early stage. Internally executed accelerator programs are the go-to tools for achieving this.
Accelerator programs close the gap between
the idea and its implementation, while also
speeding up the development of innovative offers.
Accelerator as a service
The Horváth Accelerator Program offers precisely this kind of fast track for innovations. Designed with a modular structure, it offers an agile innovation process in which internal teams from various companies quickly develop their ideas further, with a focus on the customer. It also enables participants to design implementable concepts relating to innovative offerings, as well autonomously developing innovations and quickly bringing them to market readiness.
Design Thinking and Lean Startup approaches are used to convert ideas into prototypes and test them on the market, on an iterative basis and with the continual involvement of target customer groups. The Horváth Accelerator Program enables companies to quickly achieve results by using their own employees and avoiding expenses for design and preparation. It makes the company’s expertise available as a service – including procedures, methods and tools – that is quick to implement in companies from all industries.
THE CRAFT OF
Employees as Innovators
As stated by Austrian economist Prof. Dr. Fredmund Malik some years ago, successfully positioning ideas in the market remains a challenge, despite new methods: “Every innovation is an expedition into new territory, like the first time climbing the Alps; but most of them are approached like a relaxed walk at Easter.” To ensure that the expedition successfully reaches its destination, all participants need to work together, pulling in the preferred direction. This requires a culture of innovation that shapes individuals’ skills, mindset, and behavior. Successful innovations require more than just extraordinarily creative and enterprising employees to be driven forward – motivation and entrepreneurial dynamism are also crucial. “The craft of innovation is learnable,” comments Marco Friedrich. If companies can use managed innovation processes to leverage the knowledge and creativity that exist in their organization, employees can make a significant contribution to the products, services and business models of the future.
Overview of the elements of an innovation accelerator at: www.horvath-partners.com/accelerator.