Quantitative Demand Management
The structure, form and color of crystals in a kaleidoscope change with every rotation. Quantitative Demand Management (QDM) offers a similar polymorphic market perspective: One could say it is the kaleidoscope of the digital age.
Digitization gives us a previously unparalleled wealth of data. Data made available by the internet because consumers purchase products, book trips, and search for recipes, jobs, and partners online. QDM presents a new, multifaceted perspective on the large amount of data that providers and customers leave behind in the internet, because it makes this volume of data useful through the help of quantitative models for analysis and forecasting. This is the basis for taking the step from supply-oriented economies to the purely demand-oriented development of goods and services that defines the principles of the on-demand economy.
To make this data useful for the different functional areas and ultimately for the overall strategy, it must be pulled from countless sources on the web, organized, and summarized and evaluated in complete models. In short: Those who can find, merge and read the myriad of traces that customers leave on the net have the advantage! QDM, “Kaleidoscope 4.0”, plays an important role in this process. “The individual request does not just provide additional sales markets through finer segmentation, but also higher margins. But this is only profitable for those who have QDM methods and instruments to connect data traces to demand models, thus gaining insight into consumer behavior, local and global market trends, communities, disruptive innovations, or new technologies”, explains André Belitski, Senior Quantitative Business Modeler at the Horváth & Partners Steering Lab in Munich. Trends are changing at an ever-increasing rate. Today’s innovations on the market lose their significance tomorrow with the next development stage. Using QDM can help keep pace with this rapid development, or even get ahead of it. Using the data in the internet, it generates the information that creates the basis for development of needs- based offers in a company’s own business segment.
Those who proactively discover
the needs of the customer instead
of forcing products into the
market will operate intelligently
and on demand. ￼