Today, entire business models are built on data. But if you want to advance innovation work in a data-driven manner, it is important to understand data as a means to an end and not as an end in itself. Whether you are looking to transform your existing business model or develop a new area, we will work with you to define the objectives you want to achieve using data and the data you will need to achieve them. In the next step, our consultants will support you in successfully implementing these objectives.
First we will determine exactly what you need data for: What is the overarching goal (e.g. exploiting the potential of existing customers) and how can data help you achieve it (e.g. with improved analysis for personalized offers)? Only when the goal is clear will we look at the necessary data and its sources.
Our best-practice experience in various industries means we can support your data-driven innovation project, right from the initial vision to the implementation of the business model. Our implementation partners, who have many years of expertise in implementing IT projects, help us to ensure that show-stopping issues which can arise later on are taken into consideration as early as during the strategic phase. Our in-house Steering Lab specializes in implementing data solutions in companies. Click here for more information.