In an increasingly digitized world, it is hardly possible for companies not to be confronted with CRM - Customer Relationship Management. The relevance of CRM is unquestionably growing and is associated with buzzwords such as ‘customer churn rate’, ‘marketing automation’ or ‘cost per lead’. But often the implemented CRM solutions are not tailored to the individual needs of companies. Our experts will help you to effectively penetrate large amounts of data. Our holistic CRM maturity assessment gives you quantifiable and valuable customer insights.
Knowing your customers and being able to assess their preferences is elementary for a targeted approach. We will show you how to efficiently and accurately segment your customers. You will not only learn new things about your target groups, but will subsequently make assumptions measurable – for example, whether your customer interaction measures are successful or which customer segments are particularly affine or at risk of migration for specific products.
We will provide you with valuable impulses, empirical values, trend evaluations and findings from comparisons with other companies. This will enable you to check your positioning and to use the newly gained knowledge in a target-oriented way.
With our CRM Quick Check Tool you can independently check how mature your current CRM system is and where you stand in comparison to your competitors. And it's quick and easy: you answer the questionnaire online in five to ten minutes. The CRM Quick Check helps you to identify: