How Pricing Will Change the Way We Sell and Buy On and Offline.
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, veteran pricing and growth expert Dr. Danilo Zatta delivers an exciting and transformative roadmap to building an expansive competitive advantage in your organization with innovative pricing models. In this book, you’ll discover how to choose the latest monetization approaches for your products and how to execute on the one that makes the most sense for you and your business.
You’ll find explanations of freemium, subscription, and pay-per-use models, as well as cutting-edge systems like neuropricing. Rigorous and evidence-supported, The Pricing Model Revolution remains accessible to a business audience, avoiding needless jargon and academic-speak in favor of concrete and practical guidance you can rely on to immediately transform your company and generate more revenue.
A can’t-miss pricing handbook for executives, managers, entrepreneurs, and sales team leaders, this book will also earn a place in the libraries of business leaders seeking new ways to drive top-line revenue and bottom-line profitability today.
1. Auflage 2022
Autor: Dr. Danilo Zatta
Herausgeber: John Wiley & Sons Inc
Preis: 38,49 €